Our aim is to be the number one provider of Loss Prevention Solutions in Australia. At the core of our solutions are two high tech, easy to use property marking products - DataDot DNA and DataTraceDNA. The use of our product is supported by placing stickers on marked items and police warning signs/ stickers on perimeter fencing and at entry points to alert thieves to the security measures in place.

DataDotHB is the main distributor of DataDotDNA and DataTraceDNA across Australia. Many of the businesses and government departments using our products have reported huge reductions in theft. To find out more about the businesses benefiting from our Loss Prevention Solution read our Business Case Studies.

Our Loss Prevention Solution is supported by Crime Stoppers Australia who are not only involved in the reporting of crime but are also very active in crime prevention. Property marking is an intregal component of their crime prevention program. Our common goal of reducing crime has allowed Crime Stoppers Australia and DataDot Home & Business to establish a productive crime prevention partnership.

DataDotHB has been operational for 7 years with offices around Australia. The Managing Director, Mr Neil McCormack, has an extensive and diverse background with experience in commercial radio, information technology and developing business models. His involvement with QBE Insurance alerted him to the importance of property marking to prevent theft and the ease at which this can be done using high- tech Data Dot technology.

His commitment to property marking resulted in the establishment of DataDotHB. Neil leads a dedicated and experienced sales and marketing team who come from a diverse range of backgrounds. The Sales team is headed by Stewart Woodger the National Business Development Manager. Stewart has a background in the building industry combined with many years experience in sales.